Distribution of Viewing by Group

The reach of heritage programmes was relatively even across the genders and social groups.

Adults in the youngest age bracket and those from minority ethnic groups were the least likely to have seen a heritage programme, but the percentages were still very high at 92% and 93% respectively.

RankTitleChannelAverage viewers
2A Picture of BritainBBC14.3m
4The Lost World of Friese-GreeneBBC23.6m
6The First EmperorChannel 42.8m
7The Story of 1BBC12.5m
9Timewatch: Britain’s Lost ColosseumBBC22.5m
10Timewatch: Mystery of the Headless RomansBBC22.4m

Table 3: Ten top-rated heritage titles, excluding antiques programming, in terms of viewer numbers